: Saturation of fake news makes audiences cynical, leading them to doubt real, verified news.
The Anatomy of a Viral Rumor: Aishwarya Rai, Fabricated Media, and the Dark Side of Social Media News
In September 2025, Aishwarya Rai Bachchan secured a landmark ruling from the Delhi High Court to protect her "personality rights." This was in response to the viral spread of AI-generated content, including explicit "deepfake" videos and unauthorized commercial products. : Saturation of fake news makes audiences cynical,
The challenge? The creators use VPNs, foreign servers, and decentralized storage (IPFS) to ensure the "tape" can never be fully deleted.
If you have seen "tape" or "scandal" content online, it most likely falls into one of these categories of misinformation that the actress is actively fighting: The creators use VPNs, foreign servers, and decentralized
Using copyrighted movie clips or interviews to train AI models without authorization infringes on intellectual property rights.
: High-quality face-swapping software is now cheap and accessible to the public. : Aishwarya and Abhishek Bachchan sued platforms like
: Aishwarya and Abhishek Bachchan sued platforms like YouTube and Google for nearly ₹4 crore ($450,000) in damages, alleging they hosted "sexually explicit" or "fictitious" AI content.
The mechanics of modern social media platforms heavily contribute to the velocity of such viral rumors. Algorithms on platforms like TikTok and X prioritize high-engagement content, meaning that the more users click, share, or comment on a rumor—even to debunk it—the more the platform promotes it to wider audiences.