For the extrovert who thrives on chaos, the handbook feels like freedom. For the introvert who just wants to make a latte, it feels like a trap. Ultimately, Dutch Bros doesn't sell coffee; it sells a vibe. And the handbook exists solely to ensure that no employee ever breaks character.
To keep the brand consistent and the shop safe, follow these core guidelines: DutchWear First : Your top layer must always be unaltered DutchWear. Stay Groomed
Employees are expected to participate in or support local charity events, such as "Buck for Kids" days and "Drink One for Dane" campaigns. 2. Dress Code and Visual Identity
Guidelines cover proper lifting techniques for heavy milk crates, safe handling of hot espresso machines, and chemical safety protocols for nightly cleaning. dutch bros employee handbook top
Inside the Dutch Bros Employee Handbook: The Top Culture and Operational Secrets of the "Broista"
Employees are expected to arrive for their shifts and mandatory meetings on time and ready to work. To call out sick, you must notify your manager at least two hours before your shift (except for the opening shift, which requires notification after 4 AM).
Dutch Bros is famous for its high-energy, "party in a box" atmosphere. Employees are expected to: For the extrovert who thrives on chaos, the
So, what sets the Dutch Bros employee handbook apart from others in the industry? Here are a few key factors:
Clothing must be modest and appropriate, avoiding controversial statements or logos. Some locations may require specific colors, like black pants and closed-toe shoes. Employment and Benefits
Employees are called "Broistas," a term that highlights the blend of barista skills with the company's brotherly/friendly, outgoing vibe. 2. Training and Development: The Art of the Brew And the handbook exists solely to ensure that
: Employees are instructed to "leave their bad attitude, worries, and drama" at the doorstep to ensure a positive, welcoming environment for both coworkers and customers. Service Standards The "Hook Up" Strategy
Unlike traditional corporate ladders, Dutch Bros uses a for attendance. This sits at the top of the disciplinary section because turnover is expensive, but reliability is sacred.